Do your clients or customers TRUST your business?

Do your clients or customers TRUST your business?

I would hope that most of you would immediately answer “yes”. But did you know there are so many small things we do in our businesses that create mistrust and may, cumulatively, end up eroding whatever trust our clients or customers have in our business? Trust is...
Is your ‘FREE’ content really Free?

Is your ‘FREE’ content really Free?

What do you think when you read or hear the word “free”? To me, it means that I don’t have to pay or give anything for whatever is being offered. I can just take or consume whatever it is on offer for “free”. Most of us have this concept pretty clear in our minds....