About anita

I’m a highly curious person who likes to ask Why and How can we make this better?

My obsession

I drove my parents crazy as a kid by constantly asking questions.

Why does it have to be that way?

Why can’t we do it this way?

What happens if we do this?

This obsession to know more, lead me to a 20-year academic career. The highlight was 14 years in a university research institute where all we did was ask questions, look at the answers, find patterns and try to explain what we had found.

The end?

My career in the university research institute ended
when government grants dried up and
I was laid off.

My layoff was the best thing ever.

I’d always had small side businesses

My layoff meant I could devote 100% of my time to creating new and larger businesses. And it was in those new businesses I learned my research skills and my obsession with asking questions was a real asset.

HOW MY OBSESSION HELPS YOU

Working so many years in a university research institute, I look at things differently.

I can often spot patterns where others can’t.

When I come into a business as a consultant, these patterns become obvious to me and I ask one of my favorite questions: “Why is it like that?

And it’s in answering that question that hidden opportunities are discovered.

Suddenly, solutions to reduce churn become obvious.

My clients are relieved.

They’re happy.


They’ve got 

CLARITY

DIRECTION

CONFIDENCE

That’s when all doubt around my ability to reduce churn vanishes.

Every single penny spent in hiring me, suddenly becomes “worth it”.

If you

u

are unsure how

much churn is affecting
your business.

Find out now. 

N

want to learn more

about the 3 best places to
reduce churn in your business?

Grab the Crush Your Churn quick guide.

;

Have a b2b Saas

with $50K -$100K MRR
and want to reduce churn? 
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solutions.

Reducing churn is challenging.

But it’s not impossible.