In this episode, I join Vinay Koshy on his podcast, Predictable B2B Success.

We have a great conversation about customer retention techniques. We even delve into talking about customer attraction and how it relates to customer retention.

We also cover:

  • The best place to start in crafting a compelling customer experience that attracts your ideal clients;
  • Why you should interview customers;
  • What’s missing in all the data that most companies acquire;
  • How to find the best people to interview your customers;
  • How to get your team on onboard with implementing customer attraction techniques;
  • The best ways to collate knowledge and insights from customer experiences;
  • The best frequency for data reviews and implementation;
  • The best ways to build trust with your customers and future customers;
  • How to get data from churned customers and build better customer experiences.

If you’re looking to retain customers and reduce churn, this podcast episode is perfect for you.

Crush Your Churn


Did you know there are 3 big areas of opportunity to crush churn?

Most businesses miss at least one of them.

Check out this step-by-step guide on how and where to crush churn.

View immediately. No email required.

crush your churn with thumb