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I am the Tylenol ®* 

For your churn headache.

Hey. I’m Anita.
I help B2B SaaS companies remove their churn headache  so they can focus on growing more profitably.


Which B2B SaaS are you?

Less than $1 Million ARR

Between $1 - 2 Million ARR

More than $3 Million ARR

As a SaaS Entrepreneur, it is always hard to be on top of everything —

We need to handle customers, admin tasks, product development, inbound marketing etc. to make money.

Anita not only helped us to understand the amazing financial value we could add to our MRR by just optimizing these users’ management, but she also put in place the right processes in our organization to maximize the dollar value of each user trying our SaaS.

Unlike most consultants, she doesn’t only give advice. She supervises the evolution of our optimization process and makes sure that every step is completed.

Anita was a wonderful asset for the success of our SaaS.

Stéphane Cohen

Founder and CEO, Shared Contacts for Gmail

About Anita

I’m driven by 2 questions – Why? and How can we make this better?

I’ve spent over 20 years in universities – 14 years in a research institute – driven by those questions.

I now bring my obsession with those questions to help B2B SaaS companies reduce churn and increase their profits.

More about Anita

Anita’s Publications:

ProfitWell logo
churnzero logo

I wholeheartedly recommend Anita for the job. I got my scientific confirmation that we’re on the right track with where we’re going with Trademark Factory.

I also got the much needed clarity on how to attract our best clients.

Andrei Minkov

Founder, Trademark Factory

Newest Blog Post

cheering in an office

Customer Retention Strategies for Turbulent Times

Customer retention is more important than ever during these uncertain times. Businesses that are able to retain customers now, at the height of the crisis, will be in a much better position post-crisis. Knowing what to focus on can be challenging when everything has...
3 building blocks

3 Strategies to Help Customer Success Teams in Uncertain Times

Customer Success teams are under enormous pressure right now trying to cope with all the fast changes brought on by the pandemic. Not only at work but in their personal lives. And they are also trying their best to serve customers who are experiencing upheaval too....
up and down chart

What is Churn? – And Why it Matters For Your Business

If you don’t think churn matters to your business, you’re mistaken. Countless big companies have gone out of business because they didn’t place enough focus on fixing customer churn. To show how lethal churn can be to a company, a low churn rate of 2% per month can...

9 Customer Retention Strategies Proven to Work in Uncertain Times

Customer retention is more important than ever. Since 1918, never have so many businesses been forced to shut down due to an outbreak. The advantage of this shut down over the one in 1918 is that we can stay connected to those at a distance through our phones and...

Which describes you?


Less than $1 Million ARR

Between $1 - 2 Million ARR

More than $3 Million ARR

I went from confused, frustrated with myself to energized and clear about the next step forward.

I don’t still know how Anita did it.

Anthony English

Founder, Anthony English

Tylenol® is a registered trademark owned by McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson. Tylenol is not affiliated with me nor do they support me in any way.
I used Tylenol® as it sounded better than “I am the acetaminophen for your churn headache.”
Also, the tagline “I am the Tylenol® for your churn headache” is simply an illustration.
I cannot truly relieve your physical headache, if you have one.
I’m not a trained medical professional.
But I certainly help you relieve the pressure, pain and burden of churn if you’re my client.
No medicine needed. 👍👍