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I’m Anita.

I’ve taken my 20 years of academic research experience and created
The Churn Crusher System™ for B2B SaaS companies to discover
the real reasons behind why their customers churn.


Show me how The Churn Crusher System™ can work for me.
I am a . . .

Customer Success Leader

SaaS Founder


As a SaaS Entrepreneur, it is always hard to be on top of everything —

We need to handle customers, admin tasks, product development, inbound marketing etc. to make money.

Anita not only helped us to understand the amazing financial value we could add to our MRR by just optimizing these users’ management, but she also put in place the right processes in our organization to maximize the dollar value of each user trying our SaaS.

Unlike most consultants, she doesn’t only give advice. She supervises the evolution of our optimization process and makes sure that every step is completed.

Anita was a wonderful asset for the success of our SaaS.

Stéphane Cohen

Founder and CEO, Shared Contacts for Gmail

About Anita

Anita Toth image

Has this happened to you?

I was just a number.
A quick sale.
No one special.
Just another cog in the wheel.

I was shocked.
I was disappointed.

And I was so angry.

Find out what happened next. 


A free 3 part email series designed to help you tackle churn.

You'll learn:
             👉 Why churn is so hard to crush (the answer might surprise you)
             👉 Why churn is like a romantic relationship
             👉 The powerful strategy underlying The Churn Crusher System™

It's 3 emails encompassing 20+ years of experience delivered straight to you.
Sign up and get it delivered to your inbox now.

Anita is one of those rare talented-yet-dynamic individuals that knows her and is a pleasure to work with. Although Anita has clear expertise in B2B “customer experience and success,” I think it’s really Anita’s careful questioning, upbeat style, and “let’s get it done” enthusiasm that really makes Anita shine more than the rest to attract our best clients.

Steve Bernstein

Co-Founder and Customer Success Expert

Newest Blog Post

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Customer Feedback with Anita Toth: Collecting, Acting, Communicating

Anita Toth knows qualitative research, thanks to a distinguished academic career that eventually led her into helping SaaS companies crush churn.  Recently I had the privilege of sitting down with her to talk about how to gather customer feedback, how to do something...
title image exit interviews

The Ultimate Guide to Customer Exit Interviews

It’s never easy learning that a customer is leaving. But as they prepare to leave, you have a rare opportunity to find out why. Exit interviews, when properly structured and executed, provide a unique chance to dig deep and discover valuable information which can lead...
Bill Gates

Bill Gates Says Unhappy Customers Are Good for Your Business. Here’s Why.

“Your most unhappy customers are your greatest source of learning.” Bill Gates I was so happy to stop being a customer that I secretly did a little dance in my head. I had become their customer just a mere 3 weeks earlier. When I purchased this software, I was excited...

Customer expectations at all-time highs: How companies can keep up

It was less than 2 years ago when Sarah experienced the frustrating and draining challenge of trying to get out of her 5-year water heater contract. She called the provider, Reliance, to cancel the remaining 2 years of her contract so she could purchase her own water...

Show me how The Churn Crusher System™ can work for me.
I am a . . .

Customer Success Leader

SaaS Founder

I had the pleasure of working with Anita as she advised us on our UX and onboarding process. Anita got into the shoes of our customers, signing up for our platform and noting absolutely everything in detail which was a major boost to our team and product development.

The feedback she provided was invaluable. I would highly recommend her services.

Tyler Scionti

Co-Founder, Centori