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I’m Anita.

I’ve taken my 20 years of academic research experience and now help B2B SaaS companies discover the real reasons behind why their customers churn.

 

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Start crushing your churn now.
Which are you?

Customer Success Leader

This is me!

SaaS Founder

This is me!

WORKING WITH ANITA

As a SaaS Entrepreneur, it is always hard to be on top of everything —

We need to handle customers, admin tasks, product development, inbound marketing etc. to make money.

Anita not only helped us to understand the amazing financial value we could add to our MRR by just optimizing these users’ management, but she also put in place the right processes in our organization to maximize the dollar value of each user trying our SaaS.

Unlike most consultants, she doesn’t only give advice. She supervises the evolution of our optimization process and makes sure that every step is completed.

Anita was a wonderful asset for the success of our SaaS.

Stéphane Cohen

Founder and CEO, Shared Contacts for Gmail

About Anita

Has this happened to you?

I was just a number.
A quick sale.
No one special.
Just another cog in the wheel.

I was shocked.
I was disappointed.
And I was so angry.

Find out what happened next. 

THE CHURN CRUSHER SERIES

A free, 3 part email series designed to help you tackle churn.

You’ll learn:
     👉 Why churn is so hard to crush (the answer might surprise you)
     👉 Why churn is like a romantic relationship
👉 The powerful strategy that I use with my clients to crush churn 

It’s 3 emails packing my all my 20+ years of experience into one place.
Sign up and get it delivered to your inbox now.  

Sign me up!

Anita is one of those rare talented-yet-dynamic individuals that knows her and is a pleasure to work with. Although Anita has clear expertise in B2B “customer experience and success,” I think it’s really Anita’s careful questioning, upbeat style, and “let’s get it done” enthusiasm that really make Anita shine more than the restw to attract our best clients.

Steve Bernstein

Co-Founder, Waypoint's TopBox

Newest Blog Post

title image exit interviews

The Ultimate Guide to Customer Exit Interviews

It’s never easy learning that a customer is leaving. But as they prepare to leave, you have a rare opportunity to find out why. Exit interviews, when properly structured and executed, provide a unique chance to dig deep and discover valuable information which can lead...
Read More
Bill Gates

Bill Gates Says Unhappy Customers Are Good for Your Business. Here’s Why.

“Your most unhappy customers are your greatest source of learning.” Bill Gates I was so happy to stop being a customer that I secretly did a little dance in my head. I had become their customer just a mere 3 weeks earlier. When I purchased this software, I was excited...
Read More

Customer expectations at all-time highs: How companies can keep up

It was less than 2 years ago when Sarah experienced the frustrating and draining challenge of trying to get out of her 5-year water heater contract. She called the provider, Reliance, to cancel the remaining 2 years of her contract so she could purchase her own water...
Read More

Are you ready? 3 Customer Retention Strategies for the Pandemic’s Next Wave

This is shocking. Did you know that 60% of SaaS companies reported a negative impact on customer retention and upsell deals due to the pandemic? Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. The...
Read More

Which describes you?

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Customer Success Leader

This is me!

SaaS Founder

This is me!

I had the pleasure of working with Anita as she advised us on our UX and onboarding process. Anita got into the shoes of our customers, signing up for our platform and noting absolutely everything in detail which was a major boost to our team and product development.

The feedback she provided was invaluable. I would highly recommend her services.

Tyler Scionti

Co-Founder, Centori