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I’m Anita.

I’ve taken my 20+ years of academic research experience & created Customer Insights 360  our system for B2B Customer Success Leaders to collect data-driven customer insights instead of having to rely on intuition to determine the best winning outcomes. 

Show me how Customer Insights 360 can work for me.


I am a . . .

Customer Success Leader

SaaS Founder


As a SaaS Entrepreneur, it is always hard to be on top of everything —

We need to handle customers, admin tasks, product development, inbound marketing etc. to make money.

Anita not only helped us to understand the amazing financial value we could add to our MRR by just optimizing these users’ management, but she also put in place the right processes in our organization to maximize the dollar value of each user trying our SaaS.

Unlike most consultants, she doesn’t only give advice. She supervises the evolution of our optimization process and makes sure that every step is completed.

Anita was a wonderful asset for the success of our SaaS.

Stéphane Cohen

Founder and CEO, Shared Contacts for Gmail

About Anita

Anita Toth image

Has this happened to you?

I was just a number.
A quick sale.
No one special.
Just another cog in the wheel.

I was shocked.
I was disappointed.

And I was so angry.

Find out what happened next. 


A free 3 part email series designed to help you tackle churn.

You'll learn:
   👉 Why churn is so hard to crush (the answer might surprise you)
   👉 Why churn is like a romantic relationship
   👉 The powerful strategy underlying our Customer Insights 360™ system

It's 3 emails encompassing 20+ years of experience delivered straight to you.
Sign up and get it delivered to your inbox now.

Anita is one of those rare talented-yet-dynamic individuals that knows her and is a pleasure to work with. Although Anita has clear expertise in B2B “customer experience and success,” I think it’s really Anita’s careful questioning, upbeat style, and “let’s get it done” enthusiasm that really makes Anita shine more than the rest to attract our best clients.

Steve Bernstein

Co-Founder and Customer Success Expert

Newest Blog Post

Customer Retention Tips

Customer Retention Tips from Apple, Amazon, Starbucks, Calendly, and more

Customer Success teams have added a lot more responsibility: onboarding, adoption, improving the customer experience, value and revenue expansion, advising, managing advocacy, and helping presales and post-sales teams. And as a result, they are becoming skilled in...
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A CS Leader’s Guide on Presenting to Personality Types

Because Customer Success is such a new industry, most CS leaders don’t come from an executive background. They don’t have decades of experience selling their ideas up the chain. CS hasn’t been around that long! So, one issue we’ve seen come up over and over again is...

Why I no longer fear difficult conversations

I no longer fear difficult conversations at work. And here’s why. I remember just like it was yesterday. I was standing with my hands on my hips in the middle of my small office during a brutal heatwave. I was looking down at the young, upset man sitting on my...

Relying on metrics to make decisions? You’re taking a big risk.

Metrics help guide small and large business decisions. Numbers assist us in deciding which course of action is the best to take. But relying solely on metrics to help inform decisions is simply not enough, especially when it comes to making decisions that will impact...

Show me how Customer Insights 360 can work for me.


I am a . . .

Customer Success Leader

SaaS Founder

I had the pleasure of working with Anita as she advised us on our UX and onboarding process. Anita got into the shoes of our customers, signing up for our platform and noting absolutely everything in detail which was a major boost to our team and product development.

The feedback she provided was invaluable. I would highly recommend her services.

Tyler Scionti

Co-Founder, Centori