Helping to reduce churn for B2B SaaS.

Hey. I’m Anita.
I help growing B2B SaaS companies remove their churn headache so they can retain more customers and grow more profitably.


For more tailored information, which are you?

Founder Less than $1 Million ARR

Founder or CRO $1 Million+ ARR

Customer Success Leader

As a SaaS Entrepreneur, it is always hard to be on top of everything —

We need to handle customers, admin tasks, product development, inbound marketing etc. to make money.

Anita not only helped us to understand the amazing financial value we could add to our MRR by just optimizing these users’ management, but she also put in place the right processes in our organization to maximize the dollar value of each user trying our SaaS.

Unlike most consultants, she doesn’t only give advice. She supervises the evolution of our optimization process and makes sure that every step is completed.

Anita was a wonderful asset for the success of our SaaS.

Stéphane Cohen

Founder and CEO, Shared Contacts for Gmail

About Anita

I was shocked and very disappointed.

And I was so angry.

Those strong emotions led me to decide right then and there that I was going to do a 180 degree turn and start helping companies foster respectful, supportive and empowering connections with their customers.

Find out what happened that led me to make this change. 

Find Anita’s Articles in:

ProfitWell logo
churnzero logo

I wholeheartedly recommend Anita for the job. I got my scientific confirmation that we’re on the right track with where we’re going with Trademark Factory.

I also got the much needed clarity on how to attract our best clients.

Andrei Minkov

Founder, Trademark Factory

Newest Blog Post

Customer retention pandemic title image

How to Maximize Customer Retention in the Pandemic’s Second Wave

Customer retention, business and life has been challenging in 2020. From home offices hastily created in closets to learning to wear a mask in public to scrambling to retain customers or handling the tsunami of new customers, the first half of 2020 was chaos. But as...

The Ultimate Guide to Customer Feedback

It’s a much-dreaded customer feedback question but it should be asked. The information you will gather is immensely powerful and can become the basis of a strategic revenue shift. The question, while seeming innocuous, is laden with possibility – “What has been your...
cheering in an office

Customer Retention Strategies for Turbulent Times

Customer retention is more important than ever during these uncertain times. Businesses that are able to retain customers now, at the height of the crisis, will be in a much better position post-crisis. Knowing what to focus on can be challenging when everything has...
3 building blocks

3 Strategies to Help Customer Success Teams in Uncertain Times

Customer Success teams are under enormous pressure right now trying to cope with all the fast changes brought on by the pandemic. Not only at work but in their personal lives. And they are also trying their best to serve customers who are experiencing upheaval too....

Which best describes you?


Founder Less than $1 Million ARR

Founder or CRO $1 Million+ ARR

Customer Success Leader

I went from confused, frustrated with myself to energized and clear about the next step forward.

I don’t still know how Anita did it.

Anthony English

Founder, Anthony English