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helping you become a confident churn crusher

Hey. I’m Anita.
I help growing B2B SaaS companies
confidently crush churn.

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Become confident crushing churn.
Which are you?

Customer Success Leader

This is me!

Founder less than $1 Million ARR

This is me!

Founder or Chief Revenue Officer $1 Million+ ARR

This is me!

WORKING WITH ANITA

As a SaaS Entrepreneur, it is always hard to be on top of everything —

We need to handle customers, admin tasks, product development, inbound marketing etc. to make money.

Anita not only helped us to understand the amazing financial value we could add to our MRR by just optimizing these users’ management, but she also put in place the right processes in our organization to maximize the dollar value of each user trying our SaaS.

Unlike most consultants, she doesn’t only give advice. She supervises the evolution of our optimization process and makes sure that every step is completed.

Anita was a wonderful asset for the success of our SaaS.

Stéphane Cohen

Founder and CEO, Shared Contacts for Gmail

About Anita

Has this happened to you?

I was just a number.
A quick sale.
No one special.
Just another cog in the wheel.

I was shocked.
I was disappointed.
And I was so angry.

Find out what happened next. 

Find Anita’s Articles in:

entrepreneur magazine logo
ProfitWell logo
churnzero logo

I wholeheartedly recommend Anita for the job. I got my scientific confirmation that we’re on the right track with where we’re going with Trademark Factory.

I also got the much needed clarity on how to attract our best clients.

Andrei Minkov

Founder, Trademark Factory

Newest Blog Post

Title Image customer expectations

Customer expectations at all-time highs: How companies can keep up

It was less than 2 years ago when Sarah experienced the frustrating and draining challenge of trying to get out of her 5-year water heater contract. She called the provider, Reliance, to cancel the remaining 2 years of her contract so she could purchase her own water...
Read More

Are you ready? 3 Customer Retention Strategies for the Pandemic’s Next Wave

This is shocking. Did you know that 60% of SaaS companies reported a negative impact on customer retention and upsell deals due to the pandemic? Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. The...
Read More
Customer retention pandemic title image

Maximizing Customer Retention in the Pandemic’s Next Wave

Did you know that 60% of SaaS companies reported a negative impact on customer retention and upsell deals due to the pandemic? Customer retention, along with new customer acquisition, has been challenging for most companies once the pandemic hit. The second quarter of...
Read More
Book

The Ultimate Guide to Customer Feedback

It’s a much-dreaded customer feedback question but it should be asked. The information you will gather is immensely powerful and can become the basis of a strategic revenue shift. The question, while seeming innocuous, is laden with possibility – “What has been your...
Read More

Which describes you?

G
G
G

Customer Success Leader

This is me!

Founder less than $1 Million ARR

This is me!

Founder or Chief Revenue Officer $1 Million+ ARR

This is me!

I had the pleasure of working with Anita as she advised us on our UX and onboarding process. Anita got into the shoes of our customers, signing up for our platform and noting absolutely everything in detail which was a major boost to our team and product development.

The feedback she provided was invaluable. I would highly recommend her services.

Tyler Scionti

Co-Founder, Centori